Most peopleÂ who run a business have some sort ofÂ business plan for their business. To have a successful site I suggestÂ building an action plan, much like a business plan,Â for your web site. This willÂ allow you to create a detailed schedule andÂ budget for all your marketing needs.
The first thing you need to do is set a goal for how many visitors toÂ or sales you wantÂ from your site each month. Once you have decided on the goal,Â choose from the various marketing options available to promote your site. I suggest that your strategy should encompass several differentÂ methods to increaseÂ the visitors to your site.
Now that you have a goal for number of visitors and amount of sales you want to your site, it’s time to set a budget. Be realistic .Â Set an amount you can easily affort to spend each month. I suggest having a budget minimum of $50. There is a lot you can do to market yourself with just $50.Â Some of the best marketing tools are free.
Create a Timeline
Sit down and write a timeline of when you want to implement each marketing tool. Determine how long you want to spend on each strategy and in what order they shouldÂ be done. If you are trying out a new marketing medium, I suggest that you do a small test to see how well it works. Many advertisers will want you to commit your whole budget to them, promisingÂ extraordinary returns,Â but I suggest youÂ resist the urge and only do a small test runÂ in order to calculate just how great a return on your investment you will actually make.
If you do any marketing it is definitely importantÂ to track the results. You could simplyÂ track visitors to your site using web stats, butÂ then youÂ won’t know where those visitors are coming from,Â and you won’t know ifÂ the marketing you didÂ was effective. To track it I suggest creating mini splash pages that are geared towardÂ a target audience. For example, if you buy a banner on a site, make it so the clicks go to a page that says something like:Â “Welcome visitor from X site”.Â This will not only help you trackÂ traffic from that specific banner,Â but will help with conversions if you are selling something.